A powerful way for parents to really understand the benefits of independent education is through the success stories of pupils who they can identify with, especially if parents feel that their own children might have particular challenges that an independent education may help them overcome.
- For example Solihull School had a pupil who by doing CCF (and excelling in particularly difficult circumstances on an expedition) boosted her confidence to such an extent that she came to terms with her dyslexia to win a place at Cambridge.
How we’ll use case studies
Depending on the story – and how involved the pupils you cite are prepared to be – we will use the examples you give us:
- in marketing emails;
- as content for the blog;
- potential articles in the press.